"For the major guilds, guild halls were scattered all across Aincrad, but there were some small guilds as well. Guilds would be used for anything and everything; some people just wanted a way to keep in contact with their best friends and help them, others wanted to make a difference in raiding guilds, some guilds were set up as merchant networks... and some guilds were focused on killing as many players as possible. That was the true horror. You never knew what guild was going to do what. It could be like a company... or it could be like a gang."